Cookie Policy

Cookies are small text files that are placed on your computer, smartphone, or other device when you visit a website. They are widely used to make websites work more efficiently and to provide information to the website owner.

Cookies allow websites to remember your actions and preferences (such as login details, language, font size, and other display preferences) over a period of time, so you do not have to re-enter these every time you visit or browse from page to page.

Session vs Persistent Cookies

Session cookies are temporary and are deleted from your device when you close your browser. Persistent cookies remain on your device for a set period or until you delete them manually. We use both types depending on the purpose.

First-Party vs Third-Party Cookies

First-party cookies are set directly by our website. Third-party cookies are set by external services we use, such as Google Analytics or booking software. These third parties have their own privacy policies which we link to where relevant.

We use cookies for the following purposes:

• To ensure our website functions correctly and securely.
• To remember your preferences and settings between visits.
• To understand how visitors use our website so we can improve it.
• To measure the effectiveness of our marketing campaigns.
• To provide relevant content and personalise your experience.
• To enable our booking and appointment system to operate.
• To comply with our legal and regulatory obligations.

The cookies we use fall into four main categories. The table below provides an overview of each category and how we use them.

Each optional embedded service is described individually in Embedded Services below.

Essential cookies are strictly necessary for our website to function. They do not require your consent under PECR and cannot be turned off. They are usually set in response to actions you take, such as setting your privacy preferences, logging in, or filling in forms.

This is the only cookie our website sets, and it is the only one that is ever set before you make a choice. It is a first-party cookie: it is written for this domain only (Path=/, SameSite=Lax, and Secure over HTTPS), it is never sent to a third party, and it contains nothing but your category choices, the policy version they were given against, and the date and method of your choice. We do not use session cookies, and our pages are served as static files, so there is no server session or anti-forgery cookie to set.

Analytics cookies help us understand how visitors use our website, so we can improve it. They are never set unless you switch Analytics on.

We use Google Analytics 4 (GA4), governed by Google Consent Mode v2, so no Google tag loads and no analytics cookie is written until you allow it. We never send Google your name, contact details, appointment details or any health information, and we do not ask it to identify you. We do not describe this data as anonymous: GA4 gives your browser a random identifier that can recognise it on later visits, and Google processes your IP address in transit to derive an approximate location. Withdrawing Analytics consent stops the collection and deletes these cookies from your browser.

Google Consent Mode v2 Configuration

You can opt out of Google Analytics tracking at any time by visiting tools.google.com/dlpage/gaoptout (opens in a new tab) or by adjusting your cookie preferences through our consent banner.

Marketing cookies measure whether an advert led to a visit or an enquiry. They are never set unless you switch Marketing on.

No advertising service is currently configured on this website. No advertising tag is loaded, no marketing cookie is written, and the Marketing option does not appear in our consent banner. We do not use Meta (Facebook), TikTok or any other advertising pixel. The table below describes the cookies Google Ads would set if we ever run measured campaigns, which would also require an update to this policy.

Some cookies on our website are set by third-party services we use to support our clinic operations and online presence. These third parties have their own privacy and cookie policies.

Trustindex Ltd, which supplies our optional live Google reviews feed, is itemised in Embedded Services below.

When you first visit our website, you will be shown a cookie consent banner. This banner gives you clear control over which categories of cookies you accept, in line with our obligations under PECR and the UK GDPR.

What Your Choices Mean

• Accept all — you consent to all cookie categories including analytics and marketing.
• Reject non-essential — only essential cookies will be set. No analytics or marketing data will be collected.
• Customise — you can choose which categories to enable or disable independently.

Withdrawing Consent

You may change or withdraw your consent at any time. Your preferences are stored in a first-party cookie. To reset your preferences, clear your browser cookies or contact us and we will assist you.

In addition to our consent banner, you can control and delete cookies through your browser settings. Most browsers allow you to refuse new cookies, delete existing cookies, and be notified when cookies are set. Note that disabling cookies may affect the functionality of some parts of our website.

Browser Cookie Settings

Relevant Legislation

• PECR The Privacy and Electronic Communications Regulations 2003 govern the use of cookies in the UK and require consent for non-essential cookies.
• UK GDPR The UK General Data Protection Regulation sets out the lawful basis for processing personal data, including data collected via cookies.
• DPA 2018 The Data Protection Act 2018 supplements the UK GDPR and provides specific exemptions and derogations for the UK context.

If you have any questions about how we use cookies, or you wish to exercise any of your rights in relation to cookie data, please contact us. You also have the right to complain to the Information Commissioner's Office (ICO) if you believe your data rights have not been respected.